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5 Guiding Principals
QUALITY
To provide our customers with fresh, sweet and delicious fruit.
CUSTOMER SERVICE
We love to see our customers return year after year with a smile on their face.
ENVIRONMENTAL STEWARDSHIP
A balance of Agriculture Best Practices combined with minimizing our footprint on nature
SAFETY
Your personal safety, employee safety and food safety are top priority.
FAMILY VALUE
Farming families who work together stay together!
ENVIRONMENTAL SUSTAINABLITY
Efficient Water Use
- Blueberries need 1 inch of water per week during active growth.
- We use drip irrigation to deliver water directly to the shallow root zone — reducing evaporation, drift, and waste.
- In 2022, we doubled our drip tape to increase water delivery speed.
- We're exploring pulsation systems to further improve water efficiency and plant growth.
- Mulching for Moisture Retention
- We apply mulch to all fruit crops to reduce moisture loss, build soil organic matter, and cut down on irrigation needs during dry spells.
- Pollinator Habitat Conservation
- Unlike many farms, we’ve preserved natural fence rows, scrub brush, and forest canopy to support pollinator populations.
- Native pollinators like bumble bees, honey bees, Mason bees, wasps, and others thrive here.
- Sod between blueberry rows provides additional habitat for ground-dwelling pollinators.
HUMANITY & SUSTAINABILITY
Berry Therapy: Nature-Based Calm
- We offer Pick-Your-Own (PYO) and Picnic Experiences to help guests slow down, connect with nature, and enjoy the calming effects of repetitive tasks like berry picking.
- Simple, hands-on tasks (e.g. picking, weeding) help quiet anxious thoughts and promote a peaceful state of mind — we call it "berry therapy."
Mindfulness on the Farm
- Meditation signs throughout the berry patch guide peaceful reflection.
- We host Monday Meditation in the Patch with YogAmanda to support mental well-being through movement and mindfulness.
COMMUNITY
Supporting Local
- We hire local staff and source all ingredients and supplies from nearby businesses.
- We regularly collaborate with local vendors to co-host events and cross-promote one another.
Pick a Pint for Charity (est. 2017)
- Customers are invited to pick an extra pint of berries during Berry Days and Picnic Experiences.
- Berrylicious donates the berries; guests donate their time.
- All berries are frozen and donated to Operation Sharing in Woodstock to support food-insecure community members.
Ongoing Volunteering
- In the off-season, Wendy volunteers half a day per week at Operation Sharing, helping with meal prep, service, and clean-up in their soup kitchen.
- This kitchen provides homemade meals three times per week for those in need — a heartfelt act of both giving and receiving.